Search Engine Optimisation

Search engines make use of specific algorithms to search and index web pages. Site optimization ensures that web pages are search engine friendly and includes several techniques such as keyword selection and placement, site lay-out, domain names, sitemaps, word count, internal linking, balance between incoming and outgoing links, correct HTML coding and other off page factors.

Although these algorithms are not available to the public we have proven results with our search engine optimization skills. Ongoing site optimization is required to ensure that a web site stays visible in the search engines and obtain a good ranking.

Search engine optimisation (SEO) involves a lot more than just simple HTML changes, keywords, titles, text and complex programming all form part of the eTraffic solution. In order to properly optimise a web site for the different search engines, it's important to be aware of the rapidly changing search engine ranking algorithms.

To arrange a meeting with us to discuss your search engine rankings and online performance,  contact us  right away!